CHANEL launched Rouge Coco Bloom, a new lip collection that delivers intensity, lasting-hold and plumping effective.
Bold and vibrant, Rouge Coco Bloom reveals an intense glow behind its clear lid. Admire the elegant silver ring and prepare to be surprised by how slowly the stick rotates. The twisting system has been deliberately slowed down, both for flawless application and the sheer beauty of a perfect motion. Notice the texture, so smooth and comfortable, present without overloading. All you need is a single layer to coat the lips with intense and luminous colour.
The story of Rouge Coco Bloom began in 2016, when the CHANEL Research Laboratory based in Japan took on the challenge to combine colour, lasting-hold and shine in a single formula. After working hand in hand for three years with the Paris Laboratory, and over 140 tests later, CHANEL Research has come up with an exclusive, two-phase technology: the first phase secures the colour, the second produces an ultra-shiny plumping effect. As tests evolved the formula was perfected until a texture was found that melts on the lips while retaining its shine and long-lasting properties.
Thanks to a high concentration of micronized pigments and a naturally sourced, film-forming agent included in the coloured phase, it will stay with you for eight hours . Micro-droplets of high refractive index oil form on the surface to naturally enhance your lip shape. Intensity of colour and shine are not achieved at the expense of care. The added benefits of this exclusive CHANEL formula, comfort and hydration, remain essential.
Lily-Rose Depp, Face of Rouge Coco Bloom
20 dazzling shades, $52 each
