This fall, RW&CO. introduces “Canadian Voices, Individual Style” — a campaign that fuses music and fashion to spotlight Canada’s next generation of talent. Six emerging artists, each with their own sound and signature look, reinterpret the Fall 2025 collection through their unique lens.
Proudly born in Montreal, RW&CO. has long celebrated homegrown creativity. For Fall 2025, that vision comes alive through six artists redefining what Canadian style looks like today: Alicia Moffet, Owen Riegling, Preston Pablo, Kalsey Kulyk, Geoffroy, and Sofia Camara.
Shot against a mix of natural landscapes and urban backdrops, the campaign captures each artist in statement pieces from the new collection. Think tailored suiting, 100% Merino knits, modern denim, crisp shirting, and versatile outerwear — designed to move effortlessly from morning meetings to late-night sets.
Beginning August 25, RW&CO. stores will exclusively play a curated Canadian music playlist featuring all six artists, transforming retail spaces into immersive experiences. Online, fans can discover behind-the-scenes moments and curated style edits through RW&CO.’s digital platforms.
Alicia Moffet — platinum-selling pop artist and breakout star of La Voix
“Sometimes, the right outfit isn’t about standing out! It’s about feeling at home in your skin, and RW&CO gets that feeling.”
Relaxed-Fit One-Button Blazer, $189.90; Red Wide-Leg Mid-Rise Pant, $99.90
Wool-Blend Oversized One-Button Blazer, $269.90; Tailored-Fit Solid Twill Dress Shirt, $89.90
Preston Pablo — 2023 JUNO Breakthrough Artist of the Year
“When you look good, you feel good — but it’s deeper than that. It’s about wearing something that feels like you, RW&CO gets that.”
White Tailored-Fit Dress Shirt with Blue Stripes, $99.90; Dark-Wash Straight-Leg Jeans, $99.90
Sweater Vest, $79.90; Refined InterLock Cotton Crew-Neck T-Shirt, $49.90
Sofia Camara — whose viral tracks have earned her 100M+ streams
“It felt like I got to just be myself, which made the whole thing more fun.”
Oversized One-Button Blazer, $199.90; Long High-Rise Wide-Leg Jeans, $99.90
Long-Sleeve Buttoned-Down Poplin Blouse, $79.90; Grey Mid-Rise Straight-Leg Cropped Pant, $99.90
Geoffroy — a JUNO nominee and Polaris Prize long-lister
“That what is essential is invisible to the eye. But at some point, you’ll need new clothes and I am happy to have these ones.”
Slim-Fit Tech Suit Blazer, $299; Striped Long-Sleeve Shirt, $79.90
Slim-Fit Tech Suit Pant, $149
Kalsey Kulyk — CCMA Discovery Award winner and cancer survivor
“Working with RW&Co. was an absolute dream! They encouraged me to let my true style shine in the shoot and made me feel right at home while working with them!”
Long-Sleeve V-Neck Midi Dress with Leopard Print, $129.90
Tweed Bomber Jacket, $199.90; Faux Leather Mini Wrap Skirt, $89.90
Owen Riegling —2022 Boots & Hearts Emerging Artist winner
“Fashion has never been my strong suit but RW has made it easy for me to elevate my look. It’s as simple as pairing my everyday blue jeans and band t-shirt with an RW jacket and just like that I’m show ready.”
Canvas Jacket, $199.90; Slim-Fit Super-Stretch Chino Pant, $99.90
