ALDO is set to debut its Fall 2020 campaign, Step Into Love. Tapping into the universal languages of dance, music and style, Aldo hopes to inspire its customers and global community, the #AldoCrew, by encouraging them to have the self-confidence to connect meaningfully with the world around them.
The campaign, shot in New York City pre-Covid-19, follows a group of strangers shedding their anxieties and inhibitions to boldly come together. What unfolds is a spontaneous moment of genuine human connection and results in a burst of electrifying and inspired energy.
To kick off the campaign, ALDO will launch their first-ever #StepintoLove TikTok challenge. Starting today through September 1st, consumers from around the world are encouraged to learn and post their #StepintoLove dance video tagging @Aldo_Shoes and using the song Roses (Imanbek Remix) by SAINt JHN. People can share the video on Instagram for a bonus entry. The winner will receive $5,000 in their local currency to put towards an experience of a lifetime, a charity of their choice, or whatever their heart desires. To lead the challenge, ALDO has partnered with TikTok superstars including Nia Sioux, Kalani Brooke, D3Mstreet, Cousin Skeether, Isabella Fonte, Mariah Amato, Gabe De Guzman, Sammy Rickey and Big Will Simmons.
The dynamic and vibrant essence of the campaign allows viewers to not just observe but to participate in the narrative of the story unfolding. The campaign will live on a dedicated microsite and across brand touch-points for the next 8 months, in-store, online, advertising, out-of-home and social media programs.
