Get ready to elevate your at-home hairstyling routine with the Dyson Supersonic r™ hair dryer. Previously reserved for top stylists backstage at Fashion Week, this powerful and ultra-light hair dryer is now available on April 3 for everyone. Designed for precision, speed, and a salon-quality finish, it delivers smoother, shinier hair without heat damage.

A year ago, Dyson introduced a game-changing professional hair dryer featuring breakthrough power-dense technology. The Dyson Supersonic r™ boasts a streamlined heater, the Dyson Hyperdymium™ motor, and intelligent Radio Frequency Identification (RFID) sensors in its attachments. These sensors communicate with the hair dryer to automatically adjust airflow and temperature for optimal performance.
This is Dyson’s most powerful yet lightest hair dryer to date—30% smaller, 20% lighter, and more maneuverable than the original Supersonic™. The result? Faster drying, enhanced control, and flawless shine with every use.

Dyson Supersonic r™, $729.99
Tested and perfected by industry-leading hairstylists, the Dyson Supersonic r™ has been the tool of choice for renowned professionals like Sam McKnight, Eugene Souleiman, and Lacy Redway. Dyson’s Global Styling Ambassador, Matthew Collins, calls it “the best blow dryer I have ever used.” Meanwhile, backstage at Issey Miyake A/W24, stylist Anthony Turner described it as “a magic wand.”
Now, due to overwhelming demand, Dyson is bringing this revolutionary tool to consumers, making salon-quality results achievable from the comfort of home. Plus, it debuts in two stunning new colours: Ceramic Pink, inspired by pearl-like elegance, and Jasper Plum, reminiscent of the rare purple jasper gemstone.
Dyson continues its commitment to inclusivity with attachments designed for all hair types. Whether your hair is straight, wavy, curly, or coily, you can achieve your perfect style with customized tools:
- Powerful Air Attachment – High-velocity airflow for fast drying

- Pro Concentrator – Precise styling with targeted airflow

- Diffuser – Defines curls, coils, and waves while reducing frizz

- Wide Tooth Comb – Detangles and lengthens hair as it dries

- Flyaway Attachment – Uses the Coanda effect to smooth and tame flyaways for a sleek finish

