Story | Connie Li Photography | Featured brands
The holiday season bursts into celebration. For many in Asian culture, this is the moment when lucky red and royal purple becomes more than colour: it embodies festivity, prosperity, and joy Purple has long been associated with royalty, originally because Tyrian purple dye—made from the secretions of sea snails—was extremely expensive in antiquity. Whilst modern techniques have made the colour widely available and no longer the preserve of the elite, it still retains the aura of ultimate luxury.
In the vocabulary of contemporary haute horlogerie, purple has risen with the same auspicious spirit. From the gentle whisper of lavender to the richness of burgundy, the hue infuses timepieces with the promise of luck and renewal for the year ahead—while also lending a modern elegance and a quietly regal allure.
MING 57.04 IRIS
REFERENCE: 57.04 Iris
MOVEMENT: Sellita for MING SW562.M1，Manual winding
FUNCTIONS: Hours and minutes
CASE: stainless steel
DIAL: Metallic deep dish dial with multiphasic, colour shift coating
POWER RESERVE: 60 hours
WATERPROOF: 100 m
BRACELET: Stainless steel，Anthracite goat strap
EDITION: 100 pieces
PRICE: CHF 6,250 (Approximately $10,750)
ROLEX OYSTER PERPETUAL
REFERENCE: 126000
MOVEMENT: Rolex Caliber 3230, automatic
FUNCTIONS: Hours, minutes, seconds
CASE: Oystersteel
DIAL: Lavender lacquer
POWER RESERVE: 70 hours
WATERPROOF: 100 m
BRACELET: Oyster bracelet with Easylink extension
PRICE: $8,000
SEIKO PROSPEX SPEEDTIMER SOLAR “EDO PURPLE”
REFERENCE: SSC955
MOVEMENT: Seiko Caliber V192
FUNCTIONS: 24-hour hand, power reserve indicator, date
CASE: Stainless steel
DIAL: Curved sapphire crystal
POWER RESERVE: Approx. 6 months (when fully charged)
WATERPROOF: 100 m
BRACELET: Stainless steel with three-fold clasp
EDITION: 6,000 pieces
PRICE: US$775
ARMIN STROM ORBIT PURPLE
REFERENCE: ST25OR.01 (or ST25OR.01.TX.M.N1)
MOVEMENT: Armin Strom Manufacture Caliber ASS20
FUNCTIONS: Hours, minutes, seconds
CASE: Black DLC stainless steel
DIAL: Purple-to-black colour gradient
POWER RESERVE: 72 hours
WATERPROOF: 50 m
BRACELET: Black textile strap with DLC pin buckle
EDITION: 20 pieces
PRICE: CHF 36,000 (Approximately $95,000)
TAG HEUER CARRERA GLASSBOX “RADIANT PURPLE”
REFERENCE: CBS2219.FC6607
MOVEMENT: TAG Heuer Caliber TH2000, automatic chronograph
FUNCTIONS: Hours, minutes, seconds, date
CASE: Steel Fine-Brushed/Polished
DIAL: Smokey purple sunray-brushed
POWER RESERVE: 80 hours
WATERPROOF: 100 m
BRACELET: Perforated black calfskin leather
PRICE: $7,000
CHRONOSWISS OPUS CHRONOGRAPH “PURPLE RAIN”
REFERENCE: CH7548T.1SPU
MOVEMENT: Chronoswiss Caliber C.741S, automatic, skeletonized
FUNCTIONS: Hours, minutes, running seconds, date, chronograph
CASE: Grade 5 titanium, purple CVD coating
DIAL: Skeletonized, CVD-coated
POWER RESERVE: Approximately 46 hours
WATERPROOF:100 m
BRACELET: White UV-reactive leather with folding clasp
EDITION: 30 pieces
PRICE: US$ 17,700
FAVRE LEUBA CHIEF DATE ROYAL PURPLE
REFERENCE: CH7548T.1SPU
MOVEMENT: Chronoswiss Caliber C.741S, automatic, skeletonized
FUNCTIONS: Hours, minutes, running seconds, date, chronograph
CASE: Grade 5 titanium, purple CVD coating
DIAL: Skeletonized, CVD-coated
POWER RESERVE: Approximately 46 hours
WATERPROOF:100 m
BRACELET: White UV-reactive leather with folding clasp
EDITION: 30 pieces
PRICE: US$ 17,700
VACHERON CONSTANTIN OVERSEAS PERPETUAL CALENDAR ULTRA-THIN
REFERENCE: 4300V/220G-H151
MOVEMENT: Calibre 1120 QP/1, Mechanical, self-winding
FUNCTIONS: Hours and minutes, Perpetual calendar (date, day of the week, month, leap year)
CASE: 18K white gold, transparent sapphire crystal caseback
DIAL: Burgundy lacquer; sunburst satin-finished base with velvet-finished flange; snailed counters
POWER RESERVE: Approximately 40 hours WATERPROOF: approx. 50 m
BRACELET: 18K 5N pink gold with a 18K 5N pink gold triple-blade folding clasp
PRICE: EUR 134,000
