Introducing the Acne Studios take on a ‘Grand Tour’ wardrobe. Inspired by a modern-daysightseer, the Spring/Summer 2024 collection celebrates eccentric vacation style grounded inthe timeless allure of well-loved denim. Embracing an unconventional spirit, the collection also includes a collaboration with innovative Swedish ceramist and glass artist Per B. Sundberg of eclectic prints and jewellery for the SS24 Menswear collection.
“For spring, I was thinking about how young men in the 17th-century would go on a ‘Grand Tour’ to see important destinations across Europe, and come home more cultivated. I took a trip to Venice. It reminded me that when you’re travelling, you choose to pack your really personal garments, and these get mixed up with new-found pieces, maybe historical garments, or merchandise you bought from a tourist shop. You experiment with what you have in your suitcase – you feel kind of free to change your identity, and to be more eccentric with your style. The other thing I was thinking about was how important denim is when you’re on your travels – it’s an axle for everything else, and you can wear it anywhere. This collection is partly based on some of my favourite vintage denim pieces from my archive that I engineered to create a trompel’oeil effect. It’s not a defined silhouette or a clear graphic look, it’s more layered. It’s about an accumulation of things you’ve picked up along the way,” says Jonny Johansson, Creative Director, Acne Studios.
