Stepping into shoes once filled by the late legend Vigil Abloh, Pharrell Williams’ Louis Vuitton 2024 Spring Summer Collection is a key milestone for both the new Men’s Creative Director and the Maison. It is such a privilege of eliteGen to be invited by Louis Vuitton to attend one of the most sought after runway show at Paris Fashion Week. On behalf of eliteGen, Anthony Cheng attended this runway show at Paris Fashion Week and shared his up close experience with us.
With Jared Leto
With Riz Ahmed
The Fashion Show took place on The Pont Neuf, right by Louis Vuitton’s Headquarters in Paris. According to the brand, “ The Pont Neuf embodies a metaphorical bridge between Virginia and Paris”, which represents Pharrell’s approach to his debut offerings. The collection blends elegant tailoring with luxury street wear. It retains and respects the LV brand DNA while infusing it with just the right amount of American hip-hop chic. Luxury materials with elegant embellishments (lots of pearls, in particular) feel unmistakably Louis Vuitton. The brand’s heritage Damier pattern is clearly at the heart of the entire collection, but it was reimagined into many creative forms, most notably the blending of the Damier with camouflage, which the brand coins a new name for it – Damoflage.
The attitude of the dandy cuts a loosely autobiographical tailored silhouette adapted in a contemporary approach to suiting and encrusted with pearls and crystals.
Damoflage splices the heritage Damier pattern of Louis Vuitton with camouflage in a reflection of two domains of style, paying tribute to friends in Paris.
LVERS is a state of mind: warmth, wellbeing, and welcome-ness. It is the culture of a global community connected by an appreciation for the core values of the Maison.
The Pont Neuf embodies a metaphorical bridge between Virginia and Paris. The memory of Princess Anne High School is epitomised in savoir-faire takes on the varsity jacket.
Artworks made by the American artist Henry Taylor, depicting figures who have been a part of the artist’s life, are featured as micro embroideries on tailoring and denim as well as accessories.
A desire for comfort is captured in magnified shearling slippers in Monogram intarsia, their outsole embossed with a bear’s footprint, created to leave an impression.
The prized Louis Vuitton trunk materialises in Monogram copper, a healing element essential to all living organisms, known to transform in the light of the sun.
A new adaptation of the Louis Vuitton Speedy bag conjures the attitude and hustle mentality of Canal Street in an everyday icon conceived for every walk of life.
Made for focus, sunglasses with caps crafted in the image of camera lenses invite the wearer to see the world through primary colour-tinted glasses.
