This International Women’s Day, GIRL POWER takes centre stage as L’Oréal Paris Canada turns its iconic message of self-worth into a must-have fashion statement. For the first time, the limited-edition “Sisterhoodie” lands in Canada — a fresh take on the legendary “Worth It” sweater worn by global stars like Kendall Jenner and Gillian Anderson. Now, Canadian women can proudly wear a message that has inspired generations: Because You’re Worth It. Wear your worth, share your strength, and join the sisterhood this International Women’s Day.
Created in collaboration with beloved Canadian label Brunette the Label, founded by Miriam Alden, the Sisterhoodie blends fashion with purpose. Known for its empowering “Babes Supporting Babes” mantra, Brunette the Label shares L’Oréal Paris’s commitment to uplifting women and building meaningful community connections.
March 8: Pop-Up Power Moments
On March 8, women in Canada are invited to join the celebration at exclusive pop-ups in:
- Toronto Eaton Centre
- Montréal Eaton Centre
Guests will have the opportunity to:
- Receive a free Sisterhoodie or L’Oréal Paris product (while supplies last)
- Enjoy VIP access and fast-pass pick-up if selected
It’s more than a giveaway — it’s a moment to come together, celebrate confidence, and honour the power of women supporting women.
