The House unveils Gucci Lido, a new collection that pays homage to the enchanting allure of coastal living, drawing inspiration from the charming beach clubs or ‘lidos’ that adorn Italy’s storied coastlines. Conceived by Creative Director Sabato De Sarno and captured through the lens of Anthony Seklaoui, its campaign embodies a spirit of escapism, embracing the spontaneity, vibrancy, and joy synonymous with the season—a celebration of sun-kissed days and salty breezes.
From sophisticated swimwear to resort wear, Gucci Lido offers a range of timeless pieces that blend luxury with comfort. Within the campaign, novel renditions of the House’s signature handbag lines take center stage. The iconic Gucci Jackie and GG Marmont bags are reimagined in straw effect raffia and canvas variations, exuding a laid-back charm that perfectly complements the summer aesthetic. Additionally, colorful GG canvas accessories, including the Gucci Luce and Moon Side bags, add a playful touch to the collection, while accessories with neon details add a modern twist to classic motifs.
GG Marmont Small Shoulder Bag, $3,335
Mini Bucket Shoulder Bag, $3,205
Juta Bucket Hat, $1,555; Large Tote Bag With Gucci Embroidery, $3,335
GG Stretch Jersey Swimsuit, $1,050
Women’s Sandal With Double G, $1,295
Women’s Interlocking G Slide Sandals, $910
Original GG Baseball Hat, $720
Ophidia GG Small Crossbody Bag, $ 2,190
GG Supreme Linen Shorts, $1,650
Men’s Gucci Re-Web Sneakers, $1,485
