CHANEL opens a new chapter for its iconic COCO MADEMOISELLE fragrance with COCO MADEMOISELLE CRUSH ABSOLU, a captivating new interpretation created by CHANEL In-House Perfumer Olivier Polge. Built around an intense ambery composition, the fragrance brings together vibrant fruit, sensual florals and enveloping woods for a bold and magnetic expression of the COCO MADEMOISELLE spirit. Adding another dimension to the launch, CHANEL announces Grammy®-nominated singer-songwriter and House Ambassador Gracie Abrams as the new face of COCO MADEMOISELLE.
There are moments when everything can shift in an instant—a new day in an unfamiliar city, an unexpected presence, or a scent that suddenly catches your attention. COCO MADEMOISELLE CRUSH ABSOLU captures that sense of surprise and attraction, creating an olfactory experience that draws you in, sparks curiosity and lingers in the memory. Rather than conforming to expectations, CRUSH ABSOLU celebrates the freedom to reveal different facets of oneself. It evolves with the woman who wears it, becoming a deeply personal expression of her mood, personality and desires.
Gracie Abrams
The familiar COCO MADEMOISELLE signature takes on a deeper, more intense dimension in Olivier Polge’s creation. Grapefruit and lychee bring vibrant fruity radiance, while rose and jasmine lend a sensual floral character. Vetiver and vanilla add warmth and sensuality, while patchouli creates an enveloping woody ambery depth. The result is a fragrance that feels both familiar and unexpected—refined yet audacious, sensual yet striking.
Since its creation by Jacques Polge in 2001, COCO MADEMOISELLE has embodied the vitality, freedom and audacious spirit associated with Gabrielle Chanel. With CRUSH ABSOLU, this iconic identity is transformed once again, introducing greater intensity and emotion while preserving the modern elegance that has made COCO MADEMOISELLE a signature of the House.
The bottle reflects the fragrance’s confident character with a contrasting label and faceted cap, giving the iconic silhouette a more striking, contemporary finish.
COCO MADEMOISELLE CRUSH ABSOLU, 50ml | $180; 100ml | $248
