Estée Lauder Canada launches part two of the highly successful Double Wear Stay-In-Place Makeup Campaign, #ShadesOfCanada, featuring eight competing and non-competing Canadian athletes, demonstrates the athletes’ stories and what has driven them to succeed.
7-time Canadian Senior National Champion Alannah Yip
Five-time Canadian women’s kata champion Rita Ngo
ICC world qualifier and international women’s cricketer Achini Perera
Canada’s Sports Hall of Fame water polo player & Mohawk Waneek Horn-Miller
Track and field and bobsleigh athlete Phylicia George
Paralympic snowboarder Michelle Salt
Champion ice hockey player Natalie Spooner
Two-time Canadian world champion ice-skater Eric Radford
Estée Lauder selected athletes from across Canada who shared their compelling stories of inspiration and resilience. These athletes of different ages and ethnicities have put Double Wear to the test. The usage results prove that Double Wear Stay-In-Place Makeup keeps up with them personally and professionally plus is sweat & humidity resistant and mask friendly (won’t rub off)
First introduced in 1997, Estée Lauder’s best-selling liquid foundation, Double Wear Stay-in-Place Makeup is proven to deliver 24-hour wear with a matte finish that looks flawless and natural. It stays colour true with buildable, medium to full coverage that won’t look grey on deeper skin tones.
Canada is one of only two countries proudly manufacturing Estée Lauder Double Wear Stay-In-Place Makeup for the global market and is available in 56 shades in Canada.
Estée Lauder Double Wear Stay-In-Place Makeup, $54
