Swiss watchmaker Longines has announced that Academy Award-winning actress Jennifer Lawrence has joined the brand as its newest Ambassador of Elegance. Lawrence has claimed her industry’s highest accolades in an astonishingly broad range of roles, and brings a fresh perspective to everything she does, reflected by her firm commitment to the important causes that matter to her. A bold, empowered woman, Jennifer is an ideal addition to the Longines family.
Jennifer Lawrence is one of the world’s most captivating actresses. With her portrayal of teenage heroine Katniss Everdeen in The Hunger Games in 2012, she established herself as a global star and since then, she has amassed a body of work that has garnered an Academy Award and three additional nominations, a BAFTA, two Screen Actors Guild Awards, and three Golden Globes. She has also appeared on Time Magazine’s list of the 100 most influential people in the world. Off-screen, Jennifer is a passionate advocate for gender equality, and is on the board of Represent.us, a non-partisan organization working nationwide to pass powerful anti-corruption laws. Longines’ new Ambassador of Elegance consistently imbues every character she plays with reality and authenticity, reflecting her own easy charisma, keen intelligence and humanity. Longines is proud that this inspirational, brilliantly talented woman has joined its family of Ambassadors of Elegance.
Lawrence is looking forward to her partnership with Longines as well. She says, “Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead!” Lawrence continued, “Longines has long been synonymous with timeless elegance, which to me, can be defined as a quiet powerfulness met with grace and confidence. And as a native Kentuckian, I’ve always associated Longines with the Derby and the embodiment of tradition.”
