Gucci announces the appointment of Jin, the renowned artist and member of 21st century pop icons BTS, as its latest Global Brand Ambassador. This partnership brings together one of the world’s most influential fashion houses with a member of a globally celebrated music group, promising a fusion of innovation and style.
Since their debut in 2013, BTS has become a global sensation, winning multiple ‘Top Social Artist’ awards at the Billboard Music Awards and making history as the first Korean artists to top the Billboard Hot 100 chart. The group’s impact on the music industry is unparalleled, and their influence extends far beyond, touching various aspects of popular culture. In October 2022, Jin showcased his versatility and individual talent with the release of his debut solo single, ‘The Astronaut,’ which further cemented his status as a multifaceted artist.
Jin has expressed his admiration for Gucci’s Creative Director, Sabato De Sarno. Regarding his new role, he stated: “Gucci is an iconic brand with a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house.” His words reflect the deep respect and excitement he feels about joining the Gucci family, highlighting the mutual admiration between the artist and the brand.
Sabato De Sarno shared his enthusiasm for the new collaboration, saying: “I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.” De Sarno’s statement underscores the qualities that make Jin an ideal representative for Gucci: his charisma, distinctive fashion sense, and ability to connect with audiences worldwide.
As Gucci’s Global Brand Ambassador, Jin will represent the House across a range of initiatives and events showcasing its innovative spirit. This role will see him involved in various campaigns and appearances that underline Gucci’s commitment to creativity and excellence. The partnership is poised to bring exciting new dimensions to both Jin’s career and Gucci’s brand narrative, promising collaborations that will captivate and inspire fans around the globe.
