A CHANEL ambassador since 2017, Jennie is the new face of the CHANEL 22 bag. To embody the mini version of CHANEL’s latest bag, the Korean singer, an iconic K-Pop artist celebrated worldwide, leads Inez & Vinoodh through the streets of Seoul. Representing the modernity of the CHANEL 22 bag, Jennie’s style of a cosmopolitan and vibrant youth, capturing the beat of the world.
Jennie is a woman of her time. She interprets it in a manner that is both singular and universal: “Inez & Vinoodh call me ‘My Girl’. It’s comforting because they see me as a young woman, not just “Jennie” in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images are an accurate representation of who I really am.”
Alongside Lily-Rose Depp, Margaret Qualley and Whitney Peak – who bring the tote and backpack versions of the CHANEL 22 bag to life – the campaign continues to make the codes of pop culture resonate with those of the House.
Lily-Rose Depp
Margaret Qualley
Whitney Peak
