The limited-edition Rouge Allure Velvet set is an elegant black case opens to reveal a red lining, a hidden mirror, and 4 iconic lipstick shades: 51 Légendaire, 54 Paradoxale, 58 Rouge Vie, and 63 Essentielle.

Anna EWERS is wearing the shades 58 Rouge Vie.

Bomi YOUN is wearing the shade 64 Éternelle.

Anok YAI is wearing the shade72 Mystérieuse.

Mona TOUGAARD is wearing the shade 60 Intemporelle.
If red could talk, it would urge women, as Gabrielle Chanel did, to “attack”. This season, a swipe of Rouge Allure Velvet underlines that message. With one inimitable click, this icon has created a balanced color equation, equal parts matte and luminous.
This paradoxical duality is now expressed through a range of 20 key shades that embody the CHANEL vision of a singular and plural red, one that is both bold and delicate, iconoclastic and timeless, radical and eternal, but always hallmarked by perfect and unique elegance. Twenty shades of red that give you endless freedom to explore your moods and to give your allure a bold or subtle touch of confidence or seduction.

Designed to bring out each one of a woman’s many facets, this new array is centered around the six iconic shades of Rouge Allure Velvet:

Soft Libre (62), $52

Abstrait (69), $52

La Favorite (43), a coral with fuchsia accents, $52

Rouge Charnel (56), a “true red”, $52

Rouge Feu (57), a red orange, $52

Rouge Vie (58), a dusty red, $52

Rouge Allure Velvet Limited Edition – set of 4 Luminous Matte Lipsticks, $208
