A new chapter in timeless elegance unfolds as Tiffany & Co. unveils its latest creation from the Eternity by Tiffany watch collection—an exquisite expression of artistry and exceptional diamond craftsmanship. More than a timepiece, it is a luminous statement of design, created not only to measure time, but to elevate every moment.

At the heart of this creation lies a mesmerizing aventurine dial, shimmering like a starlit sky. Framed in the collection’s signature cushion shape, it is set with 12 hand-placed diamonds, each in a distinct cut—from round brilliant to the iconic Tiffany True®—marking the hours with refined brilliance. At 12 o’clock, a heart-shaped diamond offers a poetic detail, symbolizing the idea that each day begins and ends with love.
Crafted in 18k white gold, the watch is fully pavé-set with remarkable precision. The bracelet alone features 455 round brilliant diamonds, while the entire piece showcases 512 diamonds totaling over six carats. Each link is individually assembled and adjusted by hand, requiring 35 hours of meticulous craftsmanship to achieve a fluid, seamless drape.
Thoughtful design details further distinguish the piece. The bezel is encircled by a continuous line of diamonds, subtly echoing the symbolism of the eternity ring, while the crown—set with a solitaire diamond—reinterprets the iconic six-prong Tiffany® Setting, a lasting emblem of love and brilliance.

Diamond Watch in Yellow Gold with Diamonds and a Mother-of-pearl Dial, $188,500

28 mm Cushion-shaped Watch in White Gold with Diamonds and a Mother-of-pearl Dial, $48,500

28 MM Cushion-shaped Watch in White Gold with Diamonds, $47,800
