Fendace is a unique moment in fashion. It’s an exchange of roles and brand codes rather than a collaboration, with designers Kim Jones and Silvia Venturini Fendi bringing their perspective to Versace, and Donatella Versace recasting Fendi through her vision. The collection launches May 12 through a series of global pop-ups and events which encapsulate the decadence of the Fendace experience. These locations are the only stores to offer the full collection, while the collection is divided through Fendi and Versace online and retail boutiques; with Fendi presenting the VERSACE BY FENDI collection, and FENDI BY VERSACE styles available at Versace boutiques and the brand’s online store.
“It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.” – Kim Jones, Artistic Director Fendi Couture and Womenswear
“The campaign captures the same sense of friendship and fun I had when working on this project with Kim, Silvia and the team at Fendi. To me, Fendace will always mean love.” – Donatella Versace, Chief Creative Officer Versace
