FENDI collaborates with Hiroshi Fujiwa’s Fragment featuring a special collection with Pokémon for the Year of the Dragon. The FENDI x FRGMT and FENDI x FRGMT x POKÉMON collections will be available in selected FENDI boutiques worldwide and on fendi.com starting from January 4th, 2024.
At once an intervention and a means for reinvention, Fujiwara’s Fragment could be seen to enter the world of FENDI both deftly and playfully with FENDI x FRGMT. In addition, in celebration of the year of the Dragon, through FENDI x FRGMT x POKÉMON Fujiwara initiates a twist with his own presence and a further one through the collaboration with The Pokémon Company and the globally iconic Pokémon brand that the designer already has a successful relationship with and that now expands with a collection which spotlights Dragon-type Pokémon as a homage to the year of the Dragon.
FENDI x FRGMT x POKÉMON
In FENDI x FRGMT x POKÉMON, FENDI’s most recognisable icons, in the shape of its Peekaboo and Baguette bags for women’s and men’s together with the FF logo, meet Pokémon, in the shape of their renowned Dragon-type Pokémon to celebrate the year of the Dragon.
In turn, there is a playful evolution through FENDI’s craft of leather goods that expertly take on the kindly Pokémon through its different stages: from inlays and prints on FF jacquard and FF canvas backings – which, alongside Peekaboo and Baguette, can also be found on shopper bag and men’s camera case – to the fullblown leather 3D marquetry embodiment of Dragonite and Dratini in, respectively, playful new Baguette and Mini Baguette bags, also available in cute nano sizes.
Showcasing the Maison’s mastery in materials, a special Baguette is realized with an intricate micro beads FF embroidery with the three Pokémon and fringes, while a Peekaboo ISeeU Medium in shiny white croco is enriched with Dragonair and Dratini details on the metal handle and chain strap.
Mini icons such as Baguette Pouch, Mini By The Way and Mini Mon Trésor, and small leather goods further animate the offering along with Dragonite key charms and textile accessories.
From earrings to ring, a selection of galvanized brass jewellery combines the Maison’s iconic FF logo with Pokémon’s signatures, including Dratini and Dragonair and the famous Poké Ball which opens on a soft chain bracelet and necklace, unexpectedly revealing the FF logo in a celebration of the brands’ emblems.
The line-up also includes relaxed clothing for men and women in the shape of t-shirts, hoodies and silk FF pyjamas with Dragonite designs.
The collaboration with Pokémon also includes Dragonite realized by the expert hands of the FENDI leather artisans, further displaying the Maison’s savoir-faire and playful side. A true and rare collector’s item available in limited series, it is meticulously crafted using the utmost qualitative leathers and branded with its own silk FF foulard, requiring more than 30 hours of manual workmanship.
FENDI x FRGMT
A concentrated approach is found in FENDI x FRGMT with ‘FF Fragment’, which reinterprets Hiroshi’s FRGMT signature on the iconic FF jacquard logo in its institutional brown and tobacco shade and in an unexpected bold yellow version.
Disrupted ‘FF Fragment’ is applied on iconic Peekaboo ISeeU Small and Baguette women’s bag, as well as mini icons Baguette Pouch and Mini Mon Trésor, together with a new foldable Baguette shopper and soft hobo bag. While men’s mainstays such as a messenger large and a belt bag further utilise the FRGMT disruption with yellow contrast zips.
Furthermore, as part of this exciting collaboration, FENDI, Fragment and Pokémon are pleased to announce a partnership with Pokémon GO, the mobile game sensation from Niantic where players can discover Pokémon as they explore the world around them. Starting on January 4 th 2024, Pokémon GO Trainers can obtain digital avatar items featuring designs from the FENDI x FRGMT x POKÉMON collection. Please visit fendi.com and www.pokemongolive.com for more details.
