Adding to the House initiative of progressive partnerships that align the worlds of fashion and architecture, two designs created in conversation with the Beijing, Los Angeles and Rome-based architecture studio Ma Yansong/MAD Architects are unveiled on the FENDI Men’s Fall/Winter 2024-25 runway, the FENDI & MAD Architects collaboration furthering the season’s call-and-repeat between man and nature with a futuristic edge. The campaign features renowned Chinese short-track speed skater, Lin Xiaojun who models the ergonomic Lycra running shoes and the reimagined Peekaboo handbags, blending style with performance, which mirrors the athleticism of the skater.
Fendi Mad Sneakers, $1,420
Under the creative direction of Silvia Venturini Fendi and MAD founding partner Ma Yansong, the Peekaboo ISeeU is deconstructed with varnished aluminum contours on the facade and handle, in a nod to MAD’s organic and flowing architectural style. A slip-on futuristic sneaker features an organic, injection-molded sole and upper with two-tone bubble details and metallic accents – its low, flat profile creating an ergonomic alternative to the season’s twisted classics.
MAD x Fendi Peekaboo ISeeU Small, $10,800; Fendi Mad Sneakers, $1,420
MAD x Fendi Peekaboo ISeeU Medium, $12,800; Fendi Mad Sneakers, $1,420
