Gucci celebrates the Lunar New Year with a new campaign featuring Global Brand Ambassadors Ni Ni and Xiao Zhan, paying tribute to family, tradition, and the symbolic renewal of the Year of the Snake. Through the frame of a window that connects two families, Xiao Zhan and Ni Ni share a fleeting glimpse—a moment that lingers as time flows. These cherished moments of togetherness honor the warmth of family traditions and the joy of connection, capturing the spirit of festive celebrations and the lasting ties they create, year after year.
Presented in the special campaign, a curated selection envisioned by Creative Director Sabato De Sarno reflects the sinuous elegance of the serpent—a symbol of transformation and renewal that intertwines deeply with Gucci’s heritage. Silk Flora scarves, accessories, signature silhouettes, and more showcase the motif in designs that seamlessly blend tradition and contemporary sophistication, offering meaningful gifts for loved ones or personal treasures to mark moments to remember.
Gucci Blondie Small Shoulder Bag, $5,250
Embroidered GG Pouch, $970
Embroidered Wool Bouclé Jacket, $6,000; Wool Bouclé Shorts, $2,300;
Printed Silk Shirt, $3,000
Printed Silk Pleated Skirt, $2,650; Gucci Horsebit Ballet Flat, $1,685
Women’s Gucci Re-Web Sneaker, $1,655
Women’s Horsebit 1953 Loafer, $1,415
Gucci Blondie Enamel Bracelet, $525; Gucci Blondie Enamel Ring, $545
Wool Cashmere Sweater With Intarsia, $2,650
Printed Cotton Ripstop Shirt, $2,050
Printed Silk Shirt, $2,450; Printed Silk Shorts, $2,300
GG Oxford Cotton Shirt, $1,750
GG Super Mini Bag, $1,805
Men’s Gucci Re-Web Sneaker, $1,655
Embroidered GG Canvas Baseball Hat, $745
