As the Year of the Dragon draws near, Gucci presents its latest campaign and capsule collection, in celebration of the cherished festivities. This marks the beginning of a new lunar cycle, a time when families gather to honor this significant occasion, embracing the rich traditions and joyful spirit associated with this time of year. The collection is now available and can be purchased in Asia.
Capturing the essence of the festive season, the new campaign starring actress Tian Xiwei and actor Zhou Yiran, depicts intimate portraits and scenarios that draw from the collective imagination about this joyous time of year. Celebrating love and togetherness, stills and video spotlight comforting hugs and heartfelt smiles, seemingly simple yet precious moments that weave into the tapestry of the new year traditions, connecting people and generations.
Dionysus Small Rectangular Bag, HK$24,500
Small Dionysus Top Handle Bag, HK$22,500
Extra Fine Lame Knit Top, HK$11,500; Reversible Dragon Print Silk Skirt, HK$15,800
Denim Jacket With Patch, HK$33,300
Men’s Mac80 Sneaker, HK$8,000
Cotton Jumper With Embroidery, HK$12,500
Gucci Interlocking G Wings Backpack, HK$22,000
