A bamboo handle tote first presented by the House in 1991 is reimagined by Alessandro Michele in the Gucci Diana. The current iteration is distinguished by removable, neon leather belts—a nod to the functional bands that once came with the original bag to maintain the shape of the handles—the latest expression of the Creative Director’s contemporary approach to archival elements.
The Gucci Diana is reflective of a certain era—even its silhouette echoes a moment in which practicality took its rightful place in the wardrobe—but the line maintains its timeless appeal. It represents the notion of style in constant evolution, fitting perfectly into the conventions of sophistication one day and undergoing reinvention the next, speaking to the House’s message of fluidity, freedom, and embracing fashion as a powerful medium of self-expression.
Every Gucci Diana is paired with three matching coloured belts in either fluorescent yellow, pink or orange. Each belt has a functional buckle and features a Gucci script logo in gold metallic film on its outer side. Those who choose a Gucci Diana can also purchase additional leather belts in the three special colours so that they can customise their bags. There is also the option to emboss the leather belts (on the insides) in store with letters and star symbols in a variety of metallic film colours.
Gucci Diana medium tote bag , $5,155
Gucci Diana small tote bag , $4,020
Gucci Diana mini tote bag , $3,240
Gucci Diana medium python tote bag, price TBA
