Harry Styles channels his expressive emotionality to play with the meaning of masculinity in the campaign of the Gucci HA HA HA collection, which the British singer-songwriter and actor envisioned together with Creative Director Alessandro Michele. Clothes are put on, paired with surprising accessories, then cast aside and piled up in a game of dress-up that neither establishes nor recounts classic preconceptions, but rather recasts the men’s wardrobe as a tool for the avant-garde.

Check Jacket, $4,800 ; Check Vest, $1,800 ; Check Flared Pants, $2,150 ; Check Bow Tie, $430

Maxi Check Coat, $5,450 ; Bear T-shirt, $950 ; Herringbone Pants, $1,750

Pinstripe Wool Jacket, $3,850 ; Tank Top, $850 ; Drill Flared Pants, $1,500 ; Flower Print Silk Scarf, $935

Velvet Jacket, $5,950 ; Velvet Pants, $2,050

Fine Twill Jacket, $5,150 ; Silk Shirt, $1,500 ; Fine Wool Pants, $1,500
