Gucci presents a new campaign for the GUCCI 25H timepieces collection featuring British actor, producer and musician Idris Elba. The campaign comprises endorsed and still-life images and a video, blending hints of retro aesthetics and humor with an original photographic execution to celebrate the GUCCI 25H’s unique design and variations.
Inspired by modern architecture’s sleek forms, the GUCCI 25H has a multi layered silhouette and ultra-thin profile. Defined by its clean lines, contrasting finishes and integrated bracelet, it is a significant touchstone in Gucci’s 50 years of watchmaking expertise.
Several automatic editions, fitted with the Gucci GG727.25 caliber, are among the timepieces featured. Alongside the 40mm steel model, which Elba wears in the video, are counterparts in steel and diamonds. Two tourbillon iterations, featuring the exclusive Gucci caliber flying tourbillon, appear too, as do several different sizes and styles of the quartz editions, all crafted with ultra-fine 4mm cases.
GUCCI 25H Watch, 38mm | $2,210 (left) ; 38mm | $2,750 (right)
GUCCI 25H watch, 38mm | $2,210
GUCCI 25H watch , 34mm | $5,395 (left) ; 34mm | $2,545 (right)
