Tommy Hilfiger partners with Canadian singersongwriter Shawn Mendes, to build upon their shared vision for a better future. The multifaceted collaboration “Play it Forward” will kick-off with Shawn Mendes as the face of the Summer 2022 global campaign, titled “Classics Reborn,” which features a collection fully made from more sustainable materials.
Additionally, throughout his upcoming Wonder: The World Tour, Shawn Mendes will wear more sustainable, custommade Tommy Hilfiger styles, with Tommy Hilfiger also donating US$1 million to efforts to mitigate and offset the environmental impact of the tour. The partnership will culminate with a co-designed capsule collection, launching in Spring 2023, which will reimagine timeless style more sustainably through recycled and new material innovations, and circular design practices.
