Tommy Hilfiger presents Tommy X Shawn Classics Reborn, a capsule collection and campaign with GRAMMY nominated, multi-platinum singer-songwriter Shawn Mendes. The collaboration recodes timeless classics, bringing new life to prep icons, designed with sustainability at heart.
The new collection made in collaboration with Shawn Mendes is inspired by TOMMY HILFIGER’s take on pre-90s prep, highlighting relaxed fits and original comfort with an emphasis on inclusivity. These new designs reinterpret iconic TOMMY HILFIGER looks in a contemporary way, creating a collection of classics for today and tomorrow. The partnership embraces Mendes and Hilfiger’s shared vision of sustainability by using recycled and innovative materials.
The campaign unites a cast featuring the singer’s friends and family, as well as advocates for sustainability and next-generation creatives. Shawn is joined by his sister Aaliyah Mendes, artist, singer-songwriter and close friend Jon Vinyl, artist producer Mike Sabath, multidimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, champion for change Deprise Lons, and models Yvesmark Chery and Anita Jane Pathammavong.
Four principles inspired Tommy Hilfiger and Shawn Mendes’ outlook. The first two, Color Reborn and Materials Reborn, ensure the collection includes sustainable innovation. The second two, Self Reborn and Community Reborn, reflect on a contemporary way of living.
The collection features a stars and stripes rugby shirt made from a recycled and organic cotton blend; and a relaxed fit, double pleat twill chino made from 100% organic cotton dyed with Recycrom™ technology. Other key items include a varsity jacket with a body of recycled wool blend, and sleeves made with ECONYL® regenerated nylon derived from landfill and ocean waste including fishing nets. Industry-certified materials are used throughout, including Responsible Wool Standard (RWS), Organic Content Standard (OCS) and Global Recycled Standard (GRS).
