CHANEL celebrates 20 years of J12 with a black-and-white theme (part 1)

by Iris

J12 TURNS 2020 years of an Icon.

Ever since its creation in 2000, the J12 cultivates its singularity. A radical choice of colours, innovative material, cutting-edge technology. The J12 makes an impression. It becomes the watch where every second counts, those that change a life. The watch of decisive seconds.

Six muses of the House reminisce about their last twenty years, to celebrate the anniversary of CHANEL’s Watchmaking icon. Unveiling by Lily Rose Depp、Ali MacGraw and Claudia Schiffer.


Claudia Schiffer

Ali MacGraw

Lily Rose Depp



Launched in the year 2000, at first realized in black, followed by a reincarnation in white three years later, the J12 revolutionized the world of watchmaking. It was crowned the first watch icon of the 21st century.

For the first time, black and white come together.  The J12 Paradoxe combines light with mystery. Its unique aesthetic is the result of a highly technical feat accomplished by cutting and fusing two ceramic cases of different dimensions – one white and the other black. Assembled together, they form one casing. Born from scratch-resistant ceramic, this operation is unexpectedly complex.  To ensure a perfect cut without breaking the material requires a particular expertise, completely mastered by the CHANEL Manufacture in Switzerland. Once cut, the two parts are assembled on a metallic support into which the sapphire caseback is set. A meticulous mission conceived especially for the J12 Paradoxe, whose fabrication requires the fashioning of two specific two-tone elements – the dial and the bezel. The dial is revealed to be almost completely covered in white, juxtaposed by a stroke of black on its right side. Using tampography, the ring of the bezel is initially coloured black, then white, rendering it in two-tone. The black must be restrained, erased to create the perfect alignment with the convergence line of the white ceramic bracelet.


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