Blossoming into life, the new Gucci Bloom Profumo di Fiori debuts alongside a visionary campaign set in a garden of dreams where magic blooms. Flourishing from the creativity of Alessandro Michele, the innovative vision blurs the lines between two universes: a surrealist land that clashes with reality. Featuring four contemporary women – director and actor Anjelica Huston, singer songwriter Florence Welch, actor and model Jodie Turner-Smith, and designer Susie Cave – the campaign reveals the true heart of Bloom, offering an exploration of imagination and identity mirrored by the radiant floral signature of Gucci Bloom Profumo di Fiori.
Designer Susie Cave
Director and actor Anjelica Huston
Actor and model Jodie Turner-Smith
Singer songwriter Florence Welch
“Perfume is like a spell, and the women wearing it put a spell on the world. Flowers, in this case, mediate this spell, and Gucci Bloom Profumo di Fiori is a powerful conversation with them. It is intense, it really enters the world of nature. Letting the flowers speak, fearlessly, was the real challenge when Alberto Morillas and I created this fragrance.” Alessandro Michele.
Gucci Bloom Profumo di Fiori is once again expertly translated from Creative Director Alessandro Michele’s vision by Master Perfumer Alberto Morillas. Staying true to the ingredients of Gucci Bloom Eau de Parfum, the new fragrance heroes the fresh natural greenness, rich floral quality and creamy depth of Tuberose. Offering a radiant twist on the magnificent white floral signature of Bloom Eau de Parfum, Profumo di Fiori unleashes the addictive potential and magnetism of Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute for a more immediate and direct expression. The accord of Bloom is enriched by the textured facets of Ylang Ylang and its warmth extended by a rich wave of Sandalwood and the smooth creaminess of Sun Drenched Woody notes. Driving an elegant and distinctive trail, the Orris Concrete is blended with the resinous warmth of the Benzoin and softened with a sensual cloud of Musky notes.
Inspired by the pure luminosity of this variant, Gucci Bloom Profumo di Fiori revisits the original Gucci Bloom pattern with a honey yellow tone evoking the vitality of young spirits. Presented in a lacquered square-shaped bottle, it is adorned with the Gucci label ribbed and framed in black. The outer packaging is covered inside and outside in a Toile de Jouy Herbarium House print of leaves, cherry branches and flowers framed in black.
Gucci Bloom Profumo di Fiori fragrance, 7.5ml | $41, 30ml | $92, 50ml | $119, 100ml | $170
