As we usher in the vibrant spirit of spring, welcome to the Spring 2024 issue—the first of eliteGen quarterly editions, now intricately woven into the fabric of the seasons and the dynamic world of fashion. Be sure to sign up for the special limited-time Lunar New Year subscription offer, $20 for a year (4 issues) to elevate your eliteGen experience.

With a 26-page coverage of men’s and women’s Spring-Summer 2024 collections from the world’s hottest designers, behind the scenes at Chanel’s ready-to-wear show, you will find the best inspirations for the season.

One of the fashion focus is Louis Vuitton’s SS24 Menswear collection, where Pharrell Williams injects fresh vitality with the striking oversized red Speedy holdall and introduces the military inspired “Damouflage” pattern. Shot with a jungle setting and starring actor-model-entrepreneur Chase Tang, this feature is hot as mustard.

In addition to a foodie tour in Toronto’s financial district, jetting off to Hong Kong for a taste of the renowned Food & Wine Festival alongside the city’s hottest culinary destinations, eliteGen is also celebrating a decade since R&D’s Eric Chong became Canada’s first-ever MasterChef. He will be opening a second restaurant with Demon Chef Alvin Leung this year. Readers will have first hand information about when it will open, where it is located, and what’s on the menu in the cover feature.
