Gucci Ancora Women’s Spring-Summer ’24 Fashion Show is a story of joy of life, of passion, of humanity, of people, of real life, of irreverent glamour, of provocation, of confidence, of simplicity, of immediate feelings and emotions, of a specific type of art, of words, of richness and lust/desire, of red but also blue and green, of flash, of spontaneity, of light, of a party at the first light of day… It’s a story of everything, again, but this time expressed through joy.








































Gucci Creative Director, Sabato De Sarno
