Louis Vuitton announces Korean boyband, RIIZE, as its latest House Ambassadors. The group’s name, RIIZE, combines ‘Rise’ and ‘Realize,’ symbolizing growth and the achievement of aspirations, respectively, capturing the essence of ‘a team that grows together and realizes dreams’. Since their debut on September 4th, 2023, RIIZE has garnered global attention for their unique style, personality, and music, notably shaping their own distinct musical genre – Emotional Pop.
RIIZE, through their emotionally charged pop music, aims to connect with audiences worldwide by highlighting the universal feelings of everyday life and shared experiences. Their debut single album, “Get A Guitar”, made a significant impact by becoming a million-seller within a week and topping international charts.
The group has garnered significant attention for its trendsetting and confident fashion style. Their comfortable and liberating fashion choices have already piqued interest in the fashion world, and they are eagerly anticipating future collaborations and adventures with Louis Vuitton.
