Louis Vuitton Squared

by Iris

For Pre-Spring 2022, Louis Vuitton launches its second LV² collection – “Louis Vuitton squared” – continuing the creative conversation between Men’s Artistic Director Virgil Abloh™ and Nigo®, the founder of the label Human Made.

 

 

 

United by friendship and a shared subcultural practice popularly known as streetwear, the two designers investigate their diverse cultural roots under the global emblem of Louis Vuitton. The sophomore season expands on this exchange in a celebration of Nigo®’s Japanese provenance, the inherent tapestry of his fashion upbringing, and the geo-specific gaze on the Western men’s wardrobe instilled in him from boyhood.

 

Informed by Nigo®’s personal collections of British subcultural dress, LV² cross-pollinates a Western 1950s and 60s’ tailoring silhouette with a Japanese sensibility. Garments and accessories native to sartorial tropes, military icons and traditional costume are observed through a decidedly formalized lens, consistently imbuing the casual with a heightened elegance. Boyish mascot motifs adorn the collection and serve as a new idea of logos, from duck-shaped buttons and bags to tiger heads and stripes, and the red hearts key in the graphics used by Nigo® At Human Made.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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