Mercedes driver George Russell received the winner’s trophy for the Formula 1® PIRELLI Grand Prix du Canada 2025 in a specially designed Louis Vuitton Trophy Trunk, marking the tenth race of the season under the Louis Vuitton and Formula 1® partnership and the eleventh trunk presentation this year. The trunk, crafted to showcase and protect the trophy, appeared at key moments including the starting grid, national anthem, and podium ceremony, underscoring Louis Vuitton’s craftsmanship and innovation.
Lando Norris of Great Britain driving the (4) McLaren MCL39 Mercedes on track during the F1 Grand Prix of Canada at Circuit Gilles-Villeneuve on June 15, 2025 in Montreal, Quebec.
Crafted with Louis Vuitton’s signature savoir-faire and visionary design, the Trophy Trunk reflects the House’s enduring legacy of celebrating sporting excellence. In Montreal, the House debuted a special high-speed-inspired version of its logo on the racetrack — a striking visual that captured the energy and motion of Formula 1®.
For over a century, Louis Vuitton has been the trusted guardian of history’s most treasured sporting symbols — from the America’s Cup to the FIFA World Cup™, the NBA Finals to Roland Garros, and now, Formula 1®’s most exhilarating races. Each handcrafted trunk is more than a vessel — it’s a symbol of tradition, craftsmanship, and the pursuit of greatness. Because when the world watches champions rise, Victory travels in Vuitton.
