Tiffany & Co. unveils its historic partnership with Netflix, becoming the first luxury jeweler to collaborate with the global entertainment leader. The House’s legendary craftsmanship takes center stage in Guillermo del Toro’s Frankenstein — a breathtaking reimagining of Mary Shelley’s timeless tale, starring Oscar Isaac, Jacob Elordi, Mia Goth, and Christoph Waltz. The film premiered at the Venice Film Festival and will open in select theaters on October 17, followed by a global Netflix release on November 7. With this groundbreaking collaboration, Tiffany & Co. bridges the worlds of luxury and cinema, celebrating a shared devotion to creativity, craft, and the power of storytelling.
A newly released featurette reveals an exclusive look behind the scenes of Frankenstein, including commentary from Guillermo del Toro, costume designer Kate Hawley, actress Mia Goth, and Tiffany & Co.’s Christopher Young, Vice President & Creative Director, Tiffany Patrimony and Global Creative Visual Merchandising. The film showcases how Tiffany’s archival jewelry and historic objects perfectly complemented del Toro’s vision, adding a layer of authenticity and beauty to his haunting masterpiece.
To celebrate the premiere, Tiffany & Co. will unveil a spectacular immersive window display at The Landmark, its Fifth Avenue flagship in New York City. Designed in collaboration with Guillermo del Toro, each of the five windows reimagines pivotal scenes from the film through the lens of Tiffany’s artistry and theatrical design. The windows—framed by the architectural motif of Victor Frankenstein’s laboratory—will merge digital animation, lighting, and music composed by Academy Award®-winner Alexandre Desplat into a breathtaking visual experience. After dark, Fifth Avenue will come alive with an electrifying glow, inviting visitors to scan a QR code on the windows to unlock exclusive behind-the-scenes content.
Inside The Landmark, guests can explore a curated presentation of Tiffany & Co. jewels from the House’s archives worn by Mia Goth in the film, offering an intimate glimpse into the craftsmanship that connects Tiffany & Co. to del Toro’s imaginative world. Since the 1950s, Tiffany’s Fifth Avenue windows have served as a stage for creative legends such as Robert Rauschenberg and Jasper Johns. This collaboration continues that tradition, transforming Tiffany’s heritage of artistry into a cinematic celebration.
The partnership extends beyond New York to London, where Tiffany & Co. and Netflix will be featured in Frankenstein: Crafting A Tale Eternal, an extraordinary exhibition at The Old Selfridges Hotel. The exhibit offers an in-depth look at Guillermo del Toro’s elaborate creative process, featuring recreations of Tiffany & Co. jewelry and objects from the film, original costumes designed by Kate Hawley, and rare books and artwork curated by Peter Harrington to honor Mary Shelley’s enduring legacy.
From October 8 to November 3, visitors can experience the Frankenstein-inspired windows at The Landmark in New York City. The London exhibition will run from October 17 to November 9, coinciding with the film’s theatrical debut on October 17 and its global Netflix release on November 7.
