CHANEL J12 20th anniversary campaign with six muses and J12 XRAY (part 2)

by Iris

J12 TURNS 2020 years of an Icon.

Ever since its creation in 2000, the J12 cultivates its singularity. A radical choice of colours, innovative material, cutting-edge technology. The J12 makes an impression. It becomes the watch where every second counts, those that change a life. The watch of decisive seconds.

Here are the six muses of the House: Liu Wen, Vanessa Paradis, Naomi Campbell, Claudia Schiffer , Lily Rose Depp and Ali MacGraw to celebrate the anniversary of CHANEL’s Watchmaking icon.

Liu Wen


Vanessa Paradis


Naomi Campbell



Claudia Schiffer

Ali MacGraw

Lily Rose Depp



In 2020, the J12 celebrates its 20th anniversary. It abolishes black, transcends white and goes beyond colour by choosing transparency. The new J12 X-RAY watch displays its watchmaking mastery in a unique sapphire case that allows us to admire the incandescent purity of its forms.

With a new movement that has been designed and assembled by the CHANEL Manufacture in Switzerland – the Caliber 3.1 – the J12 X-RAY is all about transparency. The plate, timer bridge and cog bridge are made of sapphire. They fade away to let the light in, revealing a delicately embroidered latticework of cogs. With each component rendered in a depth between 0.5mm to 1mm, the assembly of the movement requires the delicacy, patience and expertise of master watchmakers – taking an entire week to complete.

The dial is also cast in sapphire and set with baguette-cut diamond indicators, giving the illusion of 12 diamonds perfectly balanced in a state of suspension.  For the first time in history, a watch is created with a strap composed of links cut from raw sapphires.

Luminous, the bezel is paved with baguette-cut diamonds, weighing a total of 5.46 carats. The dazzling crown is topped with a diamond cabochon. The noble hands and set buckle are quite rightly, hewn from white gold.

J12 X-RAY watch is a limited edition of just 12 pieces.

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