Louis Vuitton continues its journey into the world of jewellery with the LV Diamonds collection. This new chapter celebrates the LV Monogram Star diamonds and offers a unique vision of diamonds through unprecedented creations that spark universal emotions and transcend individual personalities. As symbols of commitment, these pieces of jewellery pay homage to our bonds with other people, both to loved ones and to ourselves. The collection debuted this week as part of a global pre-launch in the United States, with the rest of the international launch taking place later in 2023.
LV Monogram Star, a revolutionary cut
The monogram flower, Louis Vuitton’s iconic pattern, resonates throughout the House with its timeless and bold design. With the LV Monogram Star diamonds, the motif confirms its status as a symbol of eternity. Innovation, tradition and technology, combined with creativity and jewellers’ savoir-faire, have inspired the Mason with this specific cut, named LV Monogram Star. Instantly recognisable with its fifty-three facets with pointed ends, it reprises the star-shaped monogram flower created by Georges-Louis Vuitton in 1 896. A bold, graphic cut, with a brand-new outline to make the sleek authentic jewels sparkle like never before.
The creations
The exclusive pieces in the LV Diamonds collection designed by Artistic Director for Watches and Jewellery, Francesca Amfitheatrof, showcase LV Monogram Star and brilliant diamonds cuts. Rings, unisex bands with understated yet bold designs, earrings and pendants are all tributes to the Maison’s signature aesthetic. The platinum, rose gold or half-paved rings rekindle the Art Deco-style V with which Gaston-Louis Vuitton would adorn his suitcases in the 1920s and 1930s. An even more precious version is enhanced with a central LV Monogram Star diamond, while another one dominates over other rings made of platinum, encrusted or entirely paved with diamonds. Thanks to the Louis Vuitton jewellers’ expertise, this monogram flower is turned into a bezel, with tiny V-shaped claws embracing the curves and edges of this rare gem. Playful and graphic, irresistible bands complete the collection with a sparkling checkerboard that calls to mind the Damier canvas created by Georges Vuitton in 1888.
LV Diamonds Pavé Solitaire ring, LV Monogram Star Cut, from US$20,100
Damier Ring, Pink Gold And Diamonds, US$5,100 ; White Gold And Diamonds, US$5,350
LV Diamonds Pavé V Ring, Platinum, US$4,650
LV Diamonds Double Pendant, Round Brilliant Cut, from US$4,400
LV Diamonds Pendant, Monogram Star Cut, US$17,500
The LV Diamonds Certificate
Louis Vuitton presents the first LV Diamonds certificate. This document reflects their commitment to transparently sourcing their gemstones. Provided with each LV Diamonds creation set with a central stone, this unique file lists each diamond’s weight, colour, purity and cut quality. It also tracks its journey, from the country where the diamond was extracted until its arrival in its case, through the workshops where it was cut, polished and mounted. Each chapter in the story of an LV Diamonds creation is written down, thus carefully documented. In order to reinforce such a certificate’s security, Louis Vuitton uses blockchain. This modern technology, operated by Aura Blockchain Consortium – a platform dedicated to the luxury industry – allows for the recording and issuing of forgery-proof data thanks to decentralised storage. This solves many issues related to responsible sourcing, as well as the diamond’s durability since the platform provides direct access to the stone’s history, and its life cycle from its creation to its distribution.
