Story | Iris Chui Photography | Simon Boucher-Harris Wardrobe and accessories | Louis Vuitton
Music is an international language. Melodies can stir emotions and lyrics that resonate can touch every heart. That said, pursuing a career in music isn’t always an easy path, especially for an Asian musician who dabbles in soul, R&B and pop.
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Fresh to the music scene, Chinese-Canadian singer SSUN released her first single in February. While it wasn’t an overnight hit, it has won applause from heavyweights like Nineteen85 and OVO Niko.
EliteGen recently caught up with the budding star to chat about her exhilarating step forward.
Q: Who is SSUN? Tell us about yourself.
A: I was born and raised in Shanghai, but I moved to Toronto in the summer of 2015. I came here as an international student to study New Media… and it just kind of happened. I mean, I was raised with music as a huge part of my life, but it wasn’t until recently that I truly felt confident enough to share my music with the world.
Q: What got you into music?
A: My parents are definitely the key driver that helped me first get into music. Much of my musical style has been adopted from what I have learned from them. Both of my parents work in the music industry. My father taught me how to play the piano, through classical training, so it’s always been a huge part of my upbringing. For me and my parents, music is an incredibly important form of communication.
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Q: For those who have not heard of you, describe your music?
A: I would describe it as a mix of soul, R&B and pop. It’s hard to describe it concisely because I always try to challenge
myself by experimenting, combining various elements and taking inspiration from different styles to try to find the style that suits me best. My writing often depends on my mood. I really let emotion drive the creative process so, in the end, what you hear is really me—a little bit of everything.
Q: You released your first EP in February this year. What was that like?
A: I don’t think words can do it justice. I mean, it was my first big project, but while it was nerve-wracking, the response from fans and the industry was overwhelming. It was such a surreal experience to have my work showcased on billboards and on the radio.
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Q: We noticed you got support from some very influential people like OVO Niko and Nineteen85. How did that come about?
A: Well, Niko and I met at a party a few years back. I was performing and Niko was one of the guests. A mutual friend introduced us later that night and it was a really cool experience to connect with him. We talked about fashion and music, and we ended up keeping in touch. He then introduced me to 85 and they have both been a great support to me, continuing to give me advice on my development and growth as an artist.
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Q: The music business can be very challenging. Can you share some unforgettable incidents.
A: I’m so lucky that I have had support every step of the way on my music path. My parents led me into music from the start at a very young age, and they have also been my biggest support. Then, my high-school principal gave me huge encouragement by inviting me to perform at every big event that happened at our school, and even helped me hold my own concert in Grade 11, which truly meant a lot to me. Now, I have a huge support system with the best team, who share my passion in music and creation. The support they provide drives me to be the best version of myself.
I think no matter what your goal or passion is, the most important thing is to not give up, especially when you are feeling like you will never be on the right track. My experience has shown me that once you’re on the path towards a career or passion that is meant for you and aligns with your goals, you never know what can happen. At the same time, you’ll find the progress you make allows you to feel fulfilled and be happy, regardless of the outcome.
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Q: When did you write your first song? Where did you find your inspiration?
A: Actually, “Dear Lover” is the first complete song I’ve written. I wrote this song last March when the pandemic started. It’s so sad to see people being separated from their dearest family and friends, in some cases forever. Therefore, I tried to take my feelings and channel them into this song. Along with telling this story, I wanted everyone who listens to this song to feel that emotion and remember to cherish what they have right now.
Q: What are some of the harshest/best comments you have come across thus far.
A: It’s funny, but it’s actually a wordless comment from my producer, Niko. He’s always very serious and precise about the music ideas l share with him and he can always point out where there is room to improve. However, when he heard the “Dear Lover” demo for the first time in-studio, he didn’t say anything. Instead, he stayed silent for a full two seconds, then he burst into applause and, for me, it was the best feedback I’ve received so far. I knew we had created something really special in that moment.
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Q: Any plans for the Asia/Chinese market? If so, will the music created be much different from now?
A: Yes, because of my close connection to Shanghai, being born and raised there, I would welcome any opportunity and would be proud to perform in the country where I first immersed myself in the music styles I’m always creating and pursuing. I am always looking for a new approach to my music. For me, it’s always evolving during the creation process.
Q: What are you looking forward to most as pandemic restrictions begin to be lifted?
A: I can’t wait to hang out with my friends, start travelling again and to visit my parents. For me, I’m most excited for the simple things, like catching up with friends, going for dinner or going to a movie. And, of course, I can’t wait for the performance opportunities. I haven’t really had the chance to perform live for a big crowd, as it’s always been smaller performances here and there. Getting back into the studio goes hand in hand with this. It’s all about getting back to the things I love, with the people I love.
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Q: Some people stereotype young Chinese as “young and rich” and overlook their talents. How do you feel about that?
A: I think everyone has their own personality and lifestyle, and no one should be stereotyped. Instead of judgment, I always encourage that we look to find what’s under the surface. The Chinese are smart, humble, hard workers who are well disciplined, and should not be misjudged due to stereotypes. This is true for all people, of all races, nations and backgrounds.
Q: Describe SSUN’s fashion. What are some of your favourite brands?
A: I like to have a mix of classic, luxury low-key pieces, and some vintage and streetwear elements. I try to find that balance between timeless and young styles. Louis Vuitton has been a staple in my closet for a very long time, and it’s
been a mind-boggling—and very cool—experience to now be sponsored by the brand for the cover of the EliteGen Fall issue.
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Q: What is your top fashion must-have this fall?
A: I love fall fashion. It’s the perfect weather to layer up without getting too hot or cold. Personally, I love to throw on oversized pieces, like a hoodie or pairing denim with a lighter coat. Pairing chunky knits with some jewellery to make it pop is another fall look I adore.
Q: Are you the follow-a-strict-schedule or go-with-your-mood type of person?
A: I always let my mood inform my approach to anything. However, I do my best to keep on track with my schedule and follow a big-picture structure. For instance, I eat everything that’s yummy, including Chinese, Japanese, Italian, and more. However, I’m mindful of my portion sizing, so I can try a little bit of everything. And I do try to exercise every day, but the intensity depends on my working schedule.
Q: Who are your favourite singers?
A: There are so many to choose from. Recently, I’ve been listening to tons of Kiana Ledé, SZA and Jorja Smith. I also love Snoh Aalegra, H.E.R and Ariana Grande—and, of course, The Weeknd.
Q: Who are your role models?
A: My mom is definitely my No. 1 role model. She’s caring, loving and kind to those around her, and she has an inner strength I’ve always admired. She’s passionate about everything she does and has encouraged me to follow my passion, too. I’m so grateful to have her wisdom and support in my life.
Photographer/Art Director: Simon Boucher-Harris
Model: Ssun (ssunmusic.com)
Hair & MUA: Jennifer Poh
Stylist: Colette Ascenuik
BTS & Videography: Edison Sigua
Production Assistant: Wendy Chan
