To continue celebrating the FENDI Baguette’s 25th anniversary which started with the legendary fashion show in New York this past September, FENDI is excited to pay homage to the iconic bag this holiday season with the creation of an impressive metal tree made of luminescent green, red and pink coloured Baguette bags, which will light-up in front of the Shanghai Plaza 66 pop-up store, Roma Palazzo FENDI and Paris Avenue Montaigne boutique.
The play of lights on the façades is made possible thanks to custom-made, energy-efficient and energy-saving RGB LED lights bars, realized with the same led strip used for the Baguette trees. Following LVMH’s new measures in support of sustainability and energy-saving, the lighting of the façades and of the trees will be turned off after 10.00 pm, as well as the windows and inside the stores. Additionally, the lighting, and consequently the power usage, of the façades and of the trees will gradually decrease following the natural ambient light, resulting in a reduction in consumption yet with the same decorative effect.
