Gucci celebrates the Chinese Valentine’s Day festivity for 2021 with unique collection named Gucci Les Pommes, comprising a selection of ready-to-wear and accessories embellished with a playful and romantic apple-and-heart motif.
In China, August 14th, the 7th day of the 7th month of the lunar year, is celebrated by lovers to honour a tradition linked to the Qixi Festival. The story tells of how Niulang and Zhinu’s (Cowherd and Weaver Girl) love was forbidden, yet every year on the 7th of the 7th they can reunite for just one day.
Women’s ready-to-wear includes a number of denim pieces including shorts, a skirt, jacket, shirt, and slim and flared jeans. A technical jersey hooded top with matching track pants or long skirt, knitted tops and cardigans, shorts, shirts, a skirt, a caban, cotton jersey sweatshirts with and without hoods, and multiple cotton jersey T-shirts round out the category. The styles are distinguished by the new apple-and-heart print in various incarnations, sometimes combined with Gucci logos (in sweatshirts and T-shirts), or over the GG monogram (in the technical jersey group and the caban), or as a single patch (in the denim selection). Base colours are often pastels like blue, yellow, peach and pink.
The motif can also be found on men’s ready-to-wear, comprising a red lightweight blouson in duchesse fabric with ‘Loved’ embroidered on the front, bowling sets both in silk and oxford fabric, and a blouson with all-over GG motif alongside a denim shirt. A cardigan, crew-neck jumpers, tracksuit set, cotton sweatshirts, and T-shirts come with a variety of apple/heart and logo treatments.
Men’s cotton cardigan, $1,800; Women’s cotton heart sweater, $1,950
Women’s sweatshirt, $1,600
Small tote, $2,320; Denim shorts, $1,050
Ophidia small bag, $1,620; Denim jacket, $2,750; Men’s nylon jacket, $ 2,550
Women’s blue T shirt, $700
Silk bowling shirt, $1,600; Silk shorts, $1,275; Duffle bag, $3,500; Wool cotton sweater, $1,450;
Padlock mini bag, $1,555
Sunglasses with heart charms, $1,035
