Louis Vuitton unveils its Capucines 2021 leather goods campaign art directed by Nicolas Ghesquière. Shot by renowned photographer Steven Meisel, the campaign sees French actor and House ambassador Léa Seydoux embody the classic Capucines bag in a pure and stripped back setting. The campaign portrays the intimate relationship between a woman and her bag and highlights the timeless elegance of the Capucines bag.
Rue Neuve-des-Capucines, the address where Louis Vuitton opened his first store in 1854, is the inspiration for the name of the iconic Capucines bag. The House’s values of creativity, strive for excellence, outstanding craftmanship, and blending tradition with innovation are embodied by the Capucines bag – it is the quintessence of the House’s art of leather craftmanship.
Thoughtfully designed, the bag contains a multitude of crafted elements assembled in hundreds of steps and brings together the House’s unparalleled traditional savoir-faire. The unique leathers used for Capucines bags are soft and rich and only the most noble are selected. It is not simply a timeless handbag – it is a life-long companion. A feat of skill, ingenuity, and absolute craft, the Capucines is a modern classic.
Capucines MM handbag, $7,200
