The House of Dior reopens its iconic global flagship housed at 30 Avenue Montaigne. This reopening comes after two years of renovations which have been spent reinventing the original address where Christian Dior first started creating his collections, over seventy years ago. Architect Peter Marino who has collaborated with Dior for over 25 years lead the design for this project.
“It had to be 30 Avenue Montaigne. I would set myself up and nowhere else!” “My desire [was] to create a house in my name. A house where everything would be new.” – Christian Dior
30 Montaigne houses the women’s and men’s boutiques, an Haute Couture Salon, Haute Couture Atelier, High Jewelry Atelier, Dior Café and Restaurant lead by top Chef Jean Imbert, and Gallery which celebrates Christian Dior and his six successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri.
The legendary hôtel particulier, which cast its spell on Christian Dior in 1946, has seen the House’s collections come to life for seventy-five years, becoming the emblem of Parisian elegance and French haute couture. The historic cradle of the revolutionary New Look has undergone a metamorphosis and is now transformed into a unique place like no other in the world: the locus of all possibilities, now unfolding over more than 10,000 square meters. An extraordinary “refuge of the marvelous,” in the words of Monsieur Dior.
Through the prism of beauty and the unexpected, this reinvention offers a (re)discovery of the heritage and passionate inspirations of the House’s multiple facets, through all its universes – from ready-to-wear to fragrances, from leather goods to jewelry, and from art to couture.
Dazzling Boutiques, redolent with Dior fundamentals.
La Galerie Dior captures the spirit of Parisian Haute Couture while perpetuating the memory of this historic address.
An alcove entirely dedicated to beauty, fragrances and well-being
Le Restaurant Monsieur Dior
La Pâtisserie Dior
Le Restaurant Monsieur Dior and La Pâtisserie Dior, both infused with the creativity of French chef Jean Imbert.
Three Gardens, created by landscape designer Peter Wirtz in collaboration with architect Peter Marino.
