The legendary powerhouse and ultimate modern-day woman, Beyoncé stars in Tiffany & Co. ‘s latest campaign celebrating individuality, love, and universal connection. The result of a close collaboration and a shared vision between the star and Tiffany & Co., “Lose Yourself in Love” is a fiercely elegant homage to the joy of being one’s unapologetic self – a call to embrace the power of possibility.
A Grammy Award-winning icon, wearing Tiffany icons, Beyoncé is a beacon of confidence, wearing the pinnacle expressions of Tiffany & Co.’s jewelry collections including Tiffany T, Tiffany HardWear, Tiffany Knot and the new Tiffany Lock. House icons including pieces from Jean Schlumberger and Elsa Peretti are also featured throughout the campaign—two designers, who like Beyoncé, were pillars of fearless self-expression during their time. Most notably, the star wears a custom Tiffany HardWear necklace, created specificially for the campaign. The piece took over 40 hours to assemble and polish by hand at Tiffany & Co.’s JDIW in New York City and boasts 18k gold links three times the scale of the existing Tiffany HardWear graduated link necklace. A limited quantity of these large-scale necklaces will be available for purchase in commemoration of “Lose Yourself in Love”.
In celebration of our latest campaign, a custom Tiffany HardWear necklace was created specifically for Beyoncé.
Beyoncé wears our latest design symbolizing togetherness and inclusivity. Tiffany Lock features an innovative clasp and diamonds that are hand set by Tiffany master artisans to maximize brilliance.
Beyoncé wears the Tiffany T collection. Sleek, chic and instantly recognizable, these designs draw from the House’s iconic motif to transcend trends.
Beyoncé wears a suite of scintillating designs including Tiffany & Co. Schlumberger bracelets, diamond earrings and a platinum necklace with diamonds totaling over 48 carats.
“LOSE YOURSELF IN LOVE” reflects Tiffany & Co.’s continued support of underrepresented communities. The newly launched social impact platform, Tiffany Atrium, includes the House’s ongoing partnership with the Carters through the Tiffany & Co. About Love Scholarship Program, in collaboration with BeyGOOD and the Shawn Carter Foundation. In 2021, Tiffany & Co. pledged USD $2M in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities (HBCUs) through 2024. As of today, the scholarship has been awarded to over 60 qualifying students at Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio. Details on the scholarship beneficiaries for the 2022-23 academic year will be announced in the coming weeks.
