Bradley Cooper, the acclaimed actor and director is welcomed as the face of the iconic Tambour wristwatch, which celebrates this year its 20th anniversary. In his first campaign for the Maison, Bradley Cooper embodies the Tambour Twenty, an extremely limited collector’s edition of the design. Louis Vuitton honours this milestone anniversary with a campaign that evokes a sense of youthful optimism and of dreams taking flight. In a video directed by Damien Chazelle, a parallel odyssey of man and boy unfolds, leading from lush forest to urban jungle, from the endless possibilities of imagination to a dream accomplished, set amid the streets and skyline of New York City, in the shadow of the iconic Chrysler Building.
First introduced in 2002, the Louis Vuitton Tambour disrupted all the conventions of watchmaking design, delighting enthusiasts and opening up new creative horizons for the Maison. At La Fabrique du Temps Louis Vuitton, in Switzerland, bold creativity converged with excellence of horological savoir-faire. The Tambour’s distinctive lines and innovative shape — with a round case sculpted from a single piece of metal anchored by applied horns — made a splash. Over the years, Tambour evolved, earning accolades for design and technology, adapting to wearers’ wishes, and integrating movements both classical and complex.
In 2022, the Tambour Twenty pays tribute to the original Tambour by reprising its iconic codes — a deep, flared 41.5mm case, with a brown sunray dial, yellow chronograph hands, and the engraved letters “Louis Vuitton” flanking the case. These are combined with high-end features, including the LV277 high-frequency automatic chronograph movement; a 22-carat oscillating weight; a specially engraved case back – specifying the limited edition of 200 pieces, and a custom-made trunk in Monogram canvas.
Tambour Twenty, $21,900
- Stainless steel polished case
- Case diameter: 41,5 mm
- Case thickness: 13.20 mm
- La Fabrique du Temps LV 277 automatic movement with 22-carat pink gold oscillating weight
- Functions : High frequency chronograph (5Hz), date, hours and minutes
- 50-hours power reserve
- 31 jewels
- 36 000 vibrations per hour
- Brown sunray dial with black snailed counters
- Sapphire glass with reflection proof coating
- Dark brown alligator strap
- Water resistant to 100m
- 200 pieces limited edition
