Dyson Steps Into Beauty With Chitosan™ Styling Range

Dyson is elevating its beauty game with the launch of its first-ever wet line styling products: the Dyson Chitosan™ formulations range. This groundbreaking line is powered by chitosan, a complex macromolecule derived from oyster mushrooms, and enhanced with Dyson’s innovative Triodetic™ technology.

For over a decade, Dyson has been at the forefront of hair health research. With the Chitosan™ range, the brand expands its expertise into ingredient science, delivering high-performance products that align with its engineering-driven approach to beauty.

Unlike traditional styling products that rely on simple polymers to create stiff bonds, Dyson’s Chitosan™ range offers a flexible, all-day hold with natural movement and shine—no crunch, no stiffness. This formulation is designed to work harmoniously with Dyson’s hair tools, ensuring your style lasts longer, even in high humidity.

“While other styling products often use simple polymers that stick hair strands together like glue, our Chitosan™ formulas work differently,” says James Dyson, Founder and Chief Engineer. “The complex macromolecule in our formulas creates flexible bonds that support each strand individually, delivering twice the hold, with added movement and shine.”

Chitosan may be unfamiliar to many in the beauty community. Traditionally derived from shellfish, Dyson’s version is sourced from oyster mushrooms. Found in the mushroom’s cell walls, chitosan is delicate yet strong—providing the flexible hold that sets Dyson’s Chitosan™ range apart.

Dyson’s Triodetic™ technology is the secret behind the Chitosan™ range’s flexible hold. This lightweight structure of bonds locks in styles without stickiness, brittleness, or crunch. The result? Hair that moves naturally, holds its shape, and stays smooth and shiny all day long, even in challenging conditions.

With the Chitosan™ range, Dyson once again proves its commitment to combining cutting-edge technology with exceptional beauty experiences. Whether you’re aiming for sleek, polished styles or effortless waves, Dyson’s new formulations offer the perfect blend of performance and versatility.