Step Into The Dream World With LEGO® DREAMZzz™

Ever wondered what would happen if you could control the world of your wildest dreams? LEGO® DREAMZzz™ playsets encourage kids to unleash their imaginations and harness the power of dreams as never before. Based on the characters and stories of the hit LEGO DREAMZzz TV show, these innovative building sets use story-led instructions that invite kids into the action and give them the freedom to create any fantastical creatures and vehicles they can dream up.

The LEGO® DREAMZzz™ show is an expansive fantasy IP, centered on a group of ordinary kids who discover that the dream world is not only real but contains everything anyone has ever dreamed! The LEGO DREAMZzz sets include building instructions with comic-style illustrations, inviting kids into the story and actively giving them the freedom to choose how they want to complete their set. Just the bricks, the booklet and your kids.

Since 2019, LEGO® has consulted with more than 30,000 kids and shoppers on everything from the story content and the play experience to the story-led building instructions and the products. They learned through research that dreams helps kids to explore their creativity and imagination without limitations, because in dreams, anything is possible. It’s a process that requires the kids to put faith in their skills and overcome their individual limitations. And of course, as the kids all grow as crafters and creators in the dream world, so do they grow as people in the real world.