Louis Vuitton perpetuates the Art of Personalization and launches its bespoke Haute Perfumery service with Master Perfumer Jacques Cavallier Belletrud.
Jacques Cavallier Belletrud
It all started in Jacques Cavallier Belletrud’s creative atelier at Les Fontaines Parfumées in Grasse, the cradle of perfumery and leatherworking trades. Since 2012, this is where the Master Perfumer has conceived his most beautiful olfactive propositions for the House. Now, he is opening his workshop to bespoke perfumery, for unique and personalized creations made upon request. The objective of this unique and privileged moment is to create the client’s olfactory portrait. Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing a scent and develops several formulas in his atelier at Les Fontaines Parfumées in Grasse.
To do so, he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality. Jacques Cavallier Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to-measure composition. It takes several months to finalize a fragrance formula. The perfume is then composed by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées.
The trunk in which the perfume will be presented is specially crafted in Asnières, Louis Vuitton’s historic workshop and the cradle for all of its special orders. This unique and personalizable trunk holds four 100ml bottles, three 200ml bottles, a 100ml travel case, a travel spray, plus 16 refills.
As with all of the House’s perfumes, made-to-measure Haute Perfumery benefits from a refill service upon request, which is available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be forever inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature may be perpetuated.
