A new campaign marks the rebirth of Rouge Dior. It is unexpected and audacious, extending an invitation to dream. Filmed by Bardia Zeinali, a director with a pop, fantasy style, not one but four muses, four House Ambassadors: Yara Shahidi, Dilraba Dilmurat, Rachel Zegler and Anya Taylor-Joy, share powerful and inspirational moments of femininity and empowerment, set to the highly rhythmic Depêche Mode track Personal Jesus. Each muse embodies a contemporary Dior dream, while the new lipstick signature click acts as a leitmotif. More than ever, this new campaign awakens the magical power of red, Dior’s ultimate color of passion and femininity.
Four muses bring the Dior dream to life. Each of them bears a message to all women – one of strength, beauty and determination.
Dilraba Dilmurat
Anya Taylor-Joy
Rachel Zegler
Yara Shahidi
The iconic Dior lipstick is reinvented in a redesigned case. Even more streamlined and elegant than before, Rouge Dior can be clipped and unclipped at will, more addictive than ever.
70 Couture Colors & 2 Finishes
A broad, vividly chromatic collection, available in 2 couture finishes: velvet and satin.
4 Iconic Shades
999 Velvet Finish, $65
100 Nude Look Velvet Finish, $65
777 Fahrenheit Velvet Finish, $65
