Tiffany & Co. introduces its 2025 holiday campaign, Love Is a Gift, starring global House ambassador Anya Taylor-Joy. Captured in Los Angeles, the campaign combines the cinematic direction of Jonas Lindstroem with the visual artistry of photographer Carlijn Jacobs, bringing a refined sense of wonder to the season. The journey culminates on the snow-dusted streets of New York City at the doors of The Landmark, where the spirit of love and giving comes full circle. Love Is a Gift captures the timeless truth that every Tiffany Blue Box holds more than a jewel—it holds the most precious gift of all.
From the storied streets of New York City, Anya’s journey unfolds across London, Tokyo, and back again, revealing intimate moments where Tiffany Blue Boxes are exchanged and love is celebrated in all its forms. The campaign embodies the sentiment that love is a gift, reinforcing Tiffany & Co.’s legacy as the ultimate destination for extraordinary gifts and expressions of affection.
Anya wears signature Tiffany Icons—including HardWear, Lock, T, and Knot—alongside designs from the new Bird on a Rock collection. A white satin ribbon, the campaign’s symbolic thread, unfurls around the Tiffany Blue Box and carries her through each chapter, connecting stories of romance, family, and self-love.
Bird on a Rock by Tiffany Wings Wide Ring in Platinum with Diamonds, $27,400
Tiffany Knot Double Row Hinged Bangle in Yellow Gold, $13,700
Tiffany HardWear Double Link Pendant in Yellow Gold with Diamonds, $11,400
Tiffany Lock Small Lock Earrings in Rose Gold with Pavé Diamonds, $10,200
Tiffany Lock Small Lock Pendant in Rose Gold with Pavé Diamonds, $9,900
Tiffany T Smile Mini Earrings in White Gold with Diamonds, $2,700
