Dior’s Rose N’Roses is made with one of the sweet hallmark blooms of the French riviera.
The house of Dior is obsessed with roses. Last summer, it brought a Miss Dior—Love N’Roses exhibition to Shanghai and Tokyo, and this month, it is launching a new interpretation of Miss Dior called Rose N’Roses.
Gertrude Stein’s “Rose is a rose is a rose is a rose” comes to mind. It is quite apparent that the new scent is based on the rose, but why the superfluous “and roses” in the name? It turns out that not all roses are the same. The starring flower in the scent is rosa centifolia, also called the Provence rose, the cabbage rose or rose de mai, for it blooms in the month of May. The clear, sweet and honeyed scent makes it a darling for perfume makers, and it is one of the hallmark blooms in Grasse, a French Riviera town known for its flower fields.
To heighten sensations and add olfactory facets, Dior perfumer-creator François Demachy blends the essence and absolute of the May rose with Turkish and Bulgarian roses, thus “rose” and “roses”. “With Miss Dior Rose N’Roses, I did not want to create a rose, but rather the incarnation of a floral profusion,” says Demarchy. “I wanted to renew with that powerful feeling of nature, like when I was a child and first saw the fields of flowers blooming in May. The rose, for me, is precisely that wonderment. I wanted to be as close to the flower as possible.”
The scent is livened up with the juicy and fruity notes of bergamot and mandarin, and spiced by the minty and incisive note of geranium. A musky base ensures that the radiant floral burst stands strong and maintains its vibrancy. “The rose is a classic that goes with everything and thus offers endless possibilities to shape it,” says Demarchy. “Imprinting one’s signature on this universal flower is an exciting exercise in style.”