Louis Vuitton continues to expand the world of La Beauté Louis Vuitton with the launch of the LV Crayon, a revolutionary lip liner that transforms an everyday beauty essential into a true object of desire. Created under the visionary direction of legendary makeup artist Dame Pat McGrath, the LV Crayon brings the precision, artistry, and craftsmanship of the Louis Vuitton runway to beauty lovers everywhere.
For more than two decades, every Louis Vuitton runway beauty look crafted by Pat McGrath has begun with one defining step: the lip line. Inspired by this signature technique, the LV Crayon has been designed to empower anyone to sculpt, define, and enhance their lips with effortless control. Designed to pair seamlessly with LV Rouge and LV Baume, the LV Crayon allows for endless creative expression—from softly contoured lips to bold, statement-making looks. Featherlight and velvety smooth, it glides effortlessly across the lips, delivering impeccable definition and long-lasting comfort.
At its heart is a distinctive Monogram Flower-shaped pencil, designed by renowned industrial designer Konstantin Grcic. Inspired by the iconic Louis Vuitton Monogram, the unique shape enhances control and application accuracy while serving as a striking design statement. Every detail reflects the Maison’s commitment to exceptional craftsmanship, elevating the lip liner into a true beauty object.
Beyond its exquisite design, the LV Crayon delivers exceptional performance. Its creamy, melting texture feels like a second skin, while a peptide-infused formula helps revitalize lips and enhance their appearance. Offering up to 24-hour hydration, a visible plumping effect, and long-lasting, bleed-proof wear, the formula smooths and defines the lips while ensuring colour stays true throughout the day. The result is a luxurious formula that combines sensorial comfort with lasting wear and beautifully sculpted contours.
The collection introduces 10 meticulously curated shades, ranging from sophisticated nudes and rich rosewoods to signature Louis Vuitton reds. Each hue has been carefully selected to complement a wide spectrum of lip looks, allowing wearers to reshape, define, and personalize their expression with confidence. Whether creating a naturally enhanced lip or a dramatic statement pout, the LV Crayon offers limitless possibilities.
LV Crayon, $72
To accompany the LV Crayon, Louis Vuitton presents a collection of beautifully crafted accessories designed to elevate every beauty ritual:
Lip Blending Brush, $145
The Lip Blending Brush allows for seamless diffusion, precise sculpting, and expert blending.
Beauty Sharpener, $570
The Beauty Sharpener, also designed by Konstantin Grcic, transforms a practical necessity into a collectible objet d’art with its elegant engineering and integrated waste collector.
Lip Pencil Case, $1,220
The exquisite Lip Pencil Case, crafted in iconic Louis Vuitton Monogram canvas to house all ten LV Crayon shades—a dream accessory for beauty connoisseurs and collectors alike.
